
Magic
Magic is a trusted embedded wallet infrastructure that lets developers provision non-custodial wallets and trigger onchain actions via API.

What is Magic?
Magic is an enterprise-grade embedded wallet platform, founded by Jaemin Jin and Arthur Jen, that enables developers to provision non-custodial wallets, handle transaction signing, and automate onchain actions through a single production-ready API. Operating since 2018, Magic powers over 18,000 apps and 53 million wallets across 200,000 developers. Magic provides a seamless onboarding experience for Web3 products. Users can sign up via email, social login, passkeys, or SSO — no wallet downloads or private key management required. Developers can customize the wallet UI to match their brand identity and choose flexible key sharding setups to fit their security model. Magic is built for performance and compliance, offering sub-second latency, SOC 2 Type 2 and ISO 27001 certification, and keys secured within trusted execution environments (TEEs).
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Developer resources from Alchemy

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Explore the embedded wallet landscape: comparing EOAs, Smart Contract Wallets, and Smart EOAs (7702) across simplicity, security, UX, and future-readiness. Find the right one for your app.

Alchemy powers Solana Developer Platform
Alchemy is a founding node infrastructure partner for Solana Developer Platform (SDP), the Solana Foundation's new API-driven platform for enterprises and financial institutions building onchain.

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In the world of cryptocurrency, security breaches and wallet hacks make headlines almost daily. But amid these stories of loss and vulnerability, one company has maintained a perfect security record.
Magic alternatives
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App store listings are independently reviewed and written by Alchemy using a combination of inbound submissions, editorial research, public project sources, and third-party directories, including ecosystem data from The Grid under the Open Database License, DefiLlama, DappRadar, Reown, and chain ecosystem pages.

